Running an Amazon FBA business is exciting, but it can also feel like you're building something on land you don’t own. Amazon handles your sales, logistics, and even customer service—but they also control the customer relationships. That’s why having your own off-Amazon email list is such a smart move. 
 
Think about it this way: if Amazon were to shut down your seller account tomorrow (even by mistake), you’d lose all contact with your buyers. top email marketing software to tell them where to find you, no way to promote new products, nothing. But if you have their emails, you can keep in touch, share updates, and bring them to your website or another store. Tools like https://importsend.io can help you start collecting those emails in the background, so you're not starting from zero later. 
 
An off-Amazon email list gives you more control. Let’s say you’re launching a new product. With a solid email list, you can tell past customers about it, offer a special deal, and drive traffic to your listing right away. That kind of early engagement can boost your ranking and help you get more reviews, both of which are super helpful on Amazon. 
 
Email also helps build trust with your buyers. Most people prefer buying from someone they feel connected to. If you send helpful tips, updates, or even behind-the-scenes content, people will start to remember your brand. And when they trust you, they’re more likely to buy from you again. 
 
Another great benefit? You're not limited by Amazon’s rules. On your own email list, you can talk about your products the way you want, include a link back to your store, or even test out different ideas to see what your customers like. 
 
Getting people to sign up for your list can be simple too. Include a flyer in your packages asking for feedback or offering a discount on their next order in exchange for joining your email list. Little steps like this can go a long way. 
 
In short, building an email list isn’t fancy—it’s just smart. It gives you freedom, helps you grow, and lets you stay connected to your buyers long after the sale. If you're not already collecting emails, now’s a great time to start.
Homepage: https://importsend.io