1. Shopify vs. top email marketing software : Using Email to Bridge the Gap
2.  
3. If you run an online store, you’ve probably thought about where to sell your products—on Shopify, Amazon, or maybe both. Each one has its own strengths. Shopify lets you build your own brand and control your store’s look and feel. On the other hand, Amazon gives you access to millions of shoppers who are already looking to buy. But what if you could take the best of both worlds? That’s where email can really help.
4.  
5. Email is one of the easiest and most effective ways to stay connected with your customers, no matter which platform you’re using. A tool like https://importsend.io can help you collect and manage email lists from different sources, giving you more control over your communication with customers.
6.  
7. If you sell on Amazon, you may feel like you don’t “own” the customer—they buy your product, but it’s Amazon they remember, not you. On Shopify, you have the chance to build a direct relationship with your buyers. That’s where email plays a big role. By sending helpful updates, product tips, or even special promotions, you can stay top-of-mind and shine a spotlight on your brand.
8.  
9. For example, a customer might buy your product on Amazon for the first time. You can include a card in the package inviting them to join your email list for discounts or tips on using the product. Once they sign up, you can then gently guide them to your Shopify store for future purchases. Over time, you’re building loyalty and moving them closer to your own website, where there are no seller fees and you control the experience.
10.  
11. Don’t just use email to sell, though. People appreciate value. Share stories about your brand, how your products are made, or what makes them special. Ask for feedback. Include customer reviews in your emails. This builds trust and makes people want to open your messages.
12.  
13. So whether you’re starting out on Amazon, growing a brand on Shopify, or doing both, email can be your bridge. It builds a connection between you and your customers that goes beyond any one platform. And in a world full of choices, having that kind of connection can really make a difference.
14. Homepage: https://importsend.io