**Why Wireframes Belong in Your Content Strategy**
If you're working on a website or app, you’ve probably heard of wireframes. They’re simple sketches or outlines showing how a page or screen will look. But wireframes aren’t just for designers—they’re super helpful for content folks too. Especially the early versions, often called a *low fidelity wireframe*, can help shape your content from the very start.
So, why should content people care about wireframes?
Because they help you plan your content before you even start writing. Think of them as a map. Wireframes show where things will go—headlines, paragraphs, images, buttons—and how much space each part will have. This is great because it helps you figure out how much text you need and what type of content fits best on each page.
Let’s say you’re working with a team on a new website. If everyone has different ideas of what the finished pages will look like, it's easy to get off track. A wireframe gives the whole team—designers, writers, developers—a shared picture to talk about. That saves time and avoids confusion later on.
Also, wireframes help you spot problems early. Maybe you planned a section with a big list of bullet points, but the wireframe shows there’s only a small space for it. Now wireframes application can adjust your content plan before spending hours writing the wrong thing. It’s always easier to make changes at the start than to rework everything later.
Another big plus: wireframes give you a chance to think about the user. Is the page easy to follow? Are the most important things easy to find? If you’re thinking about content while looking at the wireframe, you’re more likely to end up with pages that are easy to read and useful.
Wireframes may look plain, but that’s the point—they help you focus on what really matters: what’s being said, what the user needs, and how content supports the goal of the page.
So next time you’re planning your content strategy, try getting involved early and ask to see the wireframes (or even help sketch them). You might be surprised how much easier your job becomes.
Homepage: https://wireframes.org/
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